CHRISTOPHER  MANGUM
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The Idea File​

Changing Technology and the Evolving Art Marketplace

11/8/2020

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A new type of entrepeneurism in the arts. 
Youtube, Patreon, Crowdfunding of various kinds. 
Individual artists are starting to build their own followings, some even from the age of high school and junior high school.

The danger here is that the formats of internet and video may support a certain type of artist (charming, socially active, pleasing on the eyes, or simply a skilled businessman or businesswoman who knows how to promote themselves.) An insecure or awkward of socially unskilled artist (or someone who simply doesn't care to "play that game") may get left out here, even though they have very interesting work and ideas. 

Also, there is a danger that artists start changing their ideas, watering them down or catering to the interests of a large group of people instead of following the natural progression of the ideas themselves. For some people, this dialogue is believed to create naturally superior artworks anyways... this is the idea that communication with people, and creating ideas that resonate with masses of people, is the purpose of art. 

But if you believe (as I do, at least 3 days every week) that the true purpose of art is more like science, to experiment with ideas and visuals and try to discover new things (even if you constantly fail, that's all part of experimenting)... if you believe that, then maybe you're concerned about how these changes may be leaving some artists behind even as they help out many others.  
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